Wednesday, May 7, 2008

Update on Statistic

Sorry team for not updating, well as u know i had a bad flue but still recovering, not "LOVE SICK" as many have assumed haha.

Alright here it goes, the average budget which i have calculated from 30th of April to 6th of May is $14.59. This is $0.59 more than what we have allocated $14.

The top keywords is still Movie, with an average click of (478 clicks / 7 days = 68.29 per day). However the "Impression" still remained as high. Therefore, there is a need to lower the impression level and attain a higher CTR. More -ve keywords might need to be inserted as what i have agreed with team captain.

Next, the number of clicks for keyword "poster" has fallen drastically. The highest click attained was on 1th of May with 33 clicks. Since then, it dropped and maintain between 5 to 9 clicks per day. In addition, keyword "Movie poster" is not moving apparently. This will have to be further examined.

Lastly, AdGroup "Movie Premiums" still remain as the better performance as compared to "Movie Posters". The other of the 3 Ad Groups have been paused due to low or zero activity.

Analysis:

Keywords like original movie poster and popcorn poster should be eliminated. Bid for Movie poster and poster has to be increased. Objective is to achieve more clicks.

Keywords popcorn singapore can be eliminated under Ad Group "Movie Premiums".
More -ve keywords to be inserted to remove "unwanted" search.
Change of description to "Purchase exclusive posters, figurines, chirashi"
Add Keywords figurines and chirashi. This might help to optimize this ad group. The use of "purchase" is to attract "call-to-action".

That about all. I will send the data to everyone. See you guys tomorrow at 2pm =)
Lim Zhi Shen

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