Suggestion

Fortunately our budget is within the allocated $10. Impression has gone down for "Movie Premiums" but i believe that it will remain within the thousand range, because keyword movie is too general in the sense. Most importantly, audience using this keyword is not meant for "unwanted" purposes. What i feel is that this keyword might need to remain to draw "indirect" awareness to popcornpop.

What i am worried is AdGroup "Movie Posters" because this ad is more specific to the company's core business. I am suggesting a rise to the bid for keyword "Poster" to $0.40 ~ $0.45 to increase the average position of the adv, provided that we are within the budget or there is extra budget.

Maybe we should focus more on "Movie Posters" than Premiums.