Thursday, May 29, 2008

The campaigns are over and judging is about to begin in the 2008 Challenge!

Campaigns have now finished and the judging is about to begin for the
2008 Google Online Marketing Challenge! Over 1600 student teams from
47 countries around the world are now competing for a chance to become
our winners and finalists.

What happens next?
As outlined in your guides, we will use the Campaign Statistics
algorithm to determine the top 50 teams in each region. AdWords
experts from within Google will then apply an extra level of rigor to
select the top five teams in each region.

Once the top five in each region have been chosen, our independent
Global Academic Panel will review the Pre-Campaign Strategy and
Post-Campaign Summary reports to determine the regional and global
winners and our finalists. It takes great Campaign Statistics to make
the top five in each region, and then great written reports to win.

Remember: Teams must have submitted their reports on time to be
eligible for judging. Teams who have only recently completed their
campaigns have until the 14th of June to get their Post Campaign
Summary report to us. For more information on this, please refer to
your guides.

The winners and their professor will be notified in mid July 2008. You
will also be sent an email around this time to let you know who won.

Student teams will also be able to see how they performed. Based on
the results from the Campaign Statistics algorithm, we will upload a
list of all competing CIDs indicating how groups fared. Teams should
remember to keep their CID number as this will be needed this to look
up individual performance.

Good luck!
The Google Team

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