Wednesday, May 7, 2008

Firstly my views on the keywords used. I think that perhaps we could try changing the word figurine to toy. Figurines are mostly to target the younger ones and perhaps the word toys come quicker to the minds of children. As for movie premiums, we could try batman poster instead of dark knight poster. Last year’s favourite movies were the transformers and spider man. So we could also add in these keywords, transformers posters and spider man posters. For movie collectibles, how about adding in movie merchandise or limited edition movie items or just the word movie items itself. For the movie posters ad group, maybe we could use some keywords that match the main item category words in the popcornpop website. For example, asian movie posters, value posters, Japanese chirashi or maybe even cheap posters or classic posters.

Ok now as for the ad group advertisements. Here is what I have in mind for movie posters and movie premiums.

Movie posters

Movie posters
Over 2999 movie posters available
Come visit us for a special experience!
www.popcornpop.com


Movie premiums

Movie premiums
The world exclusive collection of
the latest movie gifts, posters and toys
www.popcornpop.com

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