Report Week 1 and Others...

Hi Guys

Thanks Antony for the report, basically it is a day to day summary. Maybe everyone can suggest what type of graphs we can actually include? Coz you did not include any : )

Anyway, Wen Sze and Kelvin, please take note of the points that Antony has brought up in the previous post and please make sure that those points are recorded for this week and the next.

The only good news is that our impressions have decreased slightly and our CTR is at 1.96%, which could probably be improved further. In addition, i am just as worried about the movie posters ad group! People are searching for it although the impressions are not that high, but they are not clicking on it. I think we need to improve our ad message and make a more catchy message. What are your thoughts on that?

Also as Li Zhen suggested we could try an accelerated budget. But what this does is that it shows the ad as quickly as possible and not throughout the whole day. It stops once our budget maximum is reached. So once again what are your thoughts on this suggestion?

Cheers