Hey Guys!
It's been about 4 days since our campaign started, we have already added a couple of negative keywords. I also propose these additional measures:
Firstly, we should add alot more negative keywords per ad group and maybe consider adding campaign negative keywords
Secondly, we may need to think about whether it is worthwhile keeping those ad groups that are hardly generating any clicks. This is because due to their impressions, our campaign CTR is being reduced significantly.
We can discuss this when we meet tomorrow. Cheers : )
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