Post Campaign Sumaary

Post-Campaign Summary (75 points total, maximum ten pages submitted in English)
The Post-Campaign Summary has an Industry component, Learning component and Appendix for Tables, Figures and Charts.

Industry component (24 points, maximum four pages) This is team’s chance to share the results with their client. This component begins with a one-page Executive Summary covering four points:

1. A campaign overview
2. Key results
3. Conclusions
4. Recommendations for your client’s future online marketing

Teams have an additional three pages to expand the four points noted in the Executive Summary.

Learning component (24 points, maximum four pages)The teams’ reflection on what they learned should cover four points:

1. Learning objectives and outcomes – what did the team hope to learn and how well did the team meet their expectations. What else did they learn?

2. Group dynamics and client dynamics – what problems did they encounter and more importantly, how did they overcome these problems?

3. The evolution of their campaign strategy – teams describe how the strategy changed and what led to those changes.

4. Future recommendations – what would they do differently in the future to improve their campaign strategy, learning experience, group dynamics and client dynamics? This should also address next steps for the client if they want to continue with online marketing and AdWords.

No neccessary to fellow the guideline as stated from email.