Wednesday, April 23, 2008

Updates.

I have just sent out the various invitations to your emails, so if you're able to view this, that means you've been permitted to view the blog already! Please remember that this blog is set as private so unless you login to your account, you would not be able to view this blog at all. :)

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All of us turned up for the meeting in school today except Wensze as she's working.

First up in the list was creating roles for each of us. So far, we have the roles for 4 people in our group, which is indicated at the side of the blog.

We still have 2 members without positions therefore Bhaj and I are trying my best to figure out what sort of positions we should give them. So if anyone of you has any suggestions, please voice it out ok?

Hmm, we have also finally figured out the few Adgroups that we're gonna have for this challenge.

  1. Movie Premiums
  2. Movie Posters
  3. Movie Figurines
  4. Movie Collectibles
  5. Popcorn Pop
So how is it going to work?

After the US$200 has been pumped into our account, the Adwords will start running immediately. Based on our understanding, it seems like the Adgroups are allowed to run concurrently. Therefore, we will be placing 4 keywords into each of the Adgroups, as we are only allowed to have 20 keywords in total.

So far, Google Analytics has shown that up till today late afternoon, there are about 40 visitors in the website. Most of them are from Singapore. It seems that these people are aware of the shop as the keywords that they have used are quite direct, with it being related to the company's name.

We have realised that there might be a discrepancy, because Danny told us the day before that there are at least 200 visitors to his website per day. I just thought about it and realised that maybe it might have been due to the short amount of time that the code was placed in the website? Nevertheless, we are still observing the website statistics for one more day, before coming up with our strategy on Friday.

The proposal is somewhat done as well, except for the strategy part. Other than that, once it is completed, we can start on the presentation slides and prepare for our presentation on Monday.

Please note that the next time we're meeting in on Friday 2pm in school.

Hopefully we're able to do up a good strategy plan by then. People who are good in maths should start owning up right now and help to calculate the budget on Friday! Our financial planner and AFP are unavailable so it's up to us then..

Anyway, I'm quite excited at the thought of our campaign starting. Are you?? ;)

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